With this article, you’ll discover the best real estate Instagram accounts at the moment. We believe that the real estate industry underuses the powers of social media. And it’s a sin as the domain is very visual and has a big content potential. Sure, the listings differ. Not everything is an ocean-facing penthouse in Miami. But with an understanding of the audience and a commitment to producing only top-notch content, real estate agencies can do magic on Instagram.

Thankfully, there are players to learn from when it comes to doing social media marketing right. These are the best real estate Instagram accounts of 2023. Get inspired!

1. Airbnb

• Followers count: 5.4M
• Why: Airbnb’s Instagram is a must-follow for anyone interested in unique and stunning properties around the world. With its diverse range of listings, from cozy cabins to luxurious villas, Airbnb showcases beautiful places to stay and travel inspiration, making it a favorite among real estate and travel enthusiasts alike.

2. Ryan Serhant

• Followers count: 1.7M
• Why: Ryan Serhant transformed from a regular New York agent to a top US agency founder. His enthusiastic commentary and consistent social media presence make his profile a perfect example of using Instagram to grow your brand and business.

3. Zillow

• Followers count: 435K
• Why: Zillow’s Instagram account is a treasure trove for real estate enthusiasts. Known for its comprehensive property listings and market insights, Zillow also provides beautiful photos and engaging content that appeal to both buyers and renters. The account effectively combines practical information with stunning visuals, making it a top choice for anyone interested in real estate.

4. SERHANT.

• Followers count: 384K
• Why: NYC-based Serhant, led by the charismatic Ryan Serhant, is a top real estate Instagram account globally. Known for high-quality, engaging content, Serhant’s dedicated in-house studio sets a standard for digital innovation. This account is a must-follow for anyone starting out on Instagram.

5. Sotheby’s International Realty

• Followers count: 364K
• Why: As a global brand, Sotheby’s International Realty showcases a wide range of magnificent listings from around the world. Their Instagram account plays by the rules of the platform, inspiring potential buyers with great videos and photos of the best offers.

6. RE/MAX

• Followers count: 183K
• Why: With a presence in over 100 countries and 6800 offices worldwide, RE/MAX demonstrates how a big brand can use varied content to communicate effectively on Instagram. Their eclectic mix of property posts, travel content, listicle videos, and motivational quotes makes their account a great follow.

7. Coldwell Banker Real Estate

• Followers count: 147K
• Why: Specializing in luxury properties, Coldwell Banker Real Estate offers stunning content, beautiful photos, and aerial shots of upscale mansions, cabins, houses, and apartments. Their Highlights section showcases industry recognitions, awards, and employee appreciation.

8. Douglas Elliman California

• Followers count: 75.2K
• Why: Douglas Elliman California’s Instagram is filled with irresistible photo carousel posts of stunning houses. Their effective presentation and interaction with followers make their profile highly addictive.

9. David Siddons Group

• Followers count: 50.8K
• Why: David Siddons, a Miami real estate mogul, uses his strong media presence and excellent understanding of the internet to turn his Instagram content to gold. The account features superb property footage, industry expert interviews, and a deep love for Miami and its rental market.

10. PropertyCard

• Followers count: 1,200
• Why: PropertyCard is a rising star in the real estate Instagram world. With a focus on educational, inspirational and lifestyle content for landlords, owners globally.

These accounts set the bar high for real estate marketing on Instagram, offering a blend of stunning visuals, engaging content, and innovative strategies. Whether you’re in the industry or simply love beautiful properties, these profiles are sure to inspire.