Why Real Estate Needs PropertyCard: The Essential Super-App
Choosing the right proptech for your business is crucial. Without effective adoption by your team, the technology won’t deliver its full benefits.
Fragmented Market Challenges
The residential real estate market is notably fragmented. Big businesses have yet to consolidate agents, auctioneers, conveyancers, pest inspectors, mortgage brokers, and more. Most suburban real estate professionals are sole traders, franchisees, or family businesses, relying heavily on local knowledge and contacts. Additionally, many small-medium property developers and individual landlords are prevalent.
Running a property business is both challenging and rewarding, but administrative tasks can be time-consuming, especially with traditional methods like spreadsheets, emails, and phone calls. Proptech offers significant opportunities to streamline these tasks, yet there’s natural hesitancy around adopting new technology.
Importance of the Right Proptech
Choosing the right PropTech is vital. If the technology isn’t specifically designed for real estate or is too limited, it can become an expensive mistake. Small property businesses need to be confident before onboarding any new technology. That’s why real estate needs a super-app.
The Role of a Super-App
A super-app is a comprehensive software application that provides multiple services in one place, becoming the go-to technology solution for all commercial needs. PropertyCard aims to be that super-app for the real estate industry.
PropertyCard: Connecting the Real Estate Ecosystem
PropertyCard streamlines the end-to-end property sales process and connects all stakeholders in real-time, offering both web and mobile applications. This powerful digital platform connects developers, agencies, agents, and buyers, addressing industry-wide challenges such as lengthy administrative processes, cumbersome workflow management, and lack of real-time notifications.
A Vision for the Future
Oliver Muller, founder and CEO of PropertyCard, envisions connecting everyone in the real estate ecosystem in real-time, on a platform that works anywhere, anytime, on any device. “No one wants another app on their phone unless it’s a super-app. Given the fragmented nature of the property industry, super-apps will be a key success factor for small- and medium-sized players,” says Muller.
Transforming Property Transactions
PropertyCard offers a platform that simplifies property transactions with an end-to-end integrated solution. It digitizes workflows and enhances transparency for all parties, including developers, agents, and clients. Since its soft launch, PropertyCard has onboarded numerous agencies and developers, streamlining thousands of homes.
Increasing Awareness and Adoption
It’s important to increase awareness in the property industry particularly among small-medium developers and agencies about how technology can positively transform their operations. PropertyCard, engineered specifically for the real estate industry, aims to do just that by addressing real pain points and improving workflow efficiency.
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