Design the Best Property Brochures with PropertyCard

When it comes to selling properties, first impressions are everything. Making listings stand out in a crowded market is a challenge for any agent or homeowner. To attract buyers, you need to present each property in the most attractive light possible. One effective way to show off your listings is with real estate marketing brochures. 

 

What is a Real Estate Brochure?

A real estate brochure is a printed marketing document showing your property in to prospective buyers or renters. It contains photos of the property, detailed descriptions and amenities, pricing and other key details. Brochures are usually printed and shared on glossy paper making them more attractive, but newer methods of sharing listings through digital means like PropertyCard are emerging including all relevant details and tools that a prospective buyer or tenant may need to make the best and most informed decisions. More on that below.

How Real Estate Brochures Help?

Brochures help agents and owners leave a lasting impression and capture potential buyers’ interest featuring the most beautiful high-resolution photos, amenities, specifications so that buyers have everything they need to make a decision. Additionally, using PropertyCard’s Finance tab, you can include financial details for the purchase or rental of the home so that buyers and tenants can modify the numbers and assess the results based on various offers and scenarios. This puts them in the driver’s seat and allows them to make the best decision given all the information. Most listing brochures miss the financial details and focus only on the visual, but properties are the most expensive financial decision most people make in their lifetime, and excluding the financial element will leave you at a severe disadvantage. PropertyCard includes the most user friendly smart calculators so that prospective buyers can assess their financials. 

5 Powerful Benefits of Real Estate Brochures

1. Serves as a Powerful Marketing and Branding Tool

Sharing pamphlets can be an effective way to get the word out about your new property listings and usually work as part of an overall more comprehensive marketing strategy to get prospects and leads through the door while boosting your brand visibility. They are also effective to hand out at events and open houses and networking groups. 

2. Facilitates Information Accessibility

Brochures contain the most important information a prospect needs to assess buying or renting a property. This makes it easier for them to take action, but conventional paper brochures lack much of the needed information to make the decision-making process more interactive. 

3. Showcases Property Highlights

Brochures show what’s most attractive about your property. If you’re selling a home with an infinity pool and sensors, a detailed brochure shows off these features with beautiful photos and descriptions. Buyers want a story about the home, and the right brochure can tell it.

4. Higher Brand Visibility

Building a name for yourself in real estate is hard because of the competition. Agents use the best tools to boost their brand awareness and reputation including logos, websites and social media links to become top-of-mind. PropertyCard takes this further adding the digital element that makes the entire process more interactive and includes financial information that most agents miss. 

5. Encourages Buyer Engagement

Buyers can take brochures home after viewings and share with others. Your contact details are readily available to bring you more leads increasing your chances of making a sale. 

What’s In a Real Estate Brochure?

Your real estate brochure should contain all the information that a potential buyer would need to evaluate the property. The pamphlet should also emphasize the property’s best qualities and provide contact information to encourage buyers. Most brochures are purely visual, but we advise including financial data so that the money-side of the investment is covered, facilitating the most optimal decisions. Put yourself in the buyer’s shoes and consider the outlay of capital they need to make, which more often requires mortgages from the bank, considerations with spouses and other partners, and other factors. 

Here’s a quick checklist of what every real estate brochure should include: 

• Property Description – Include accurate descriptions of each property. Mention the general size and layout, the architectural style, the age of the property, and any other pertinent details. 
• High-Quality Images – Showcase the beauty of the property with high-quality images of each room and the exterior. 
• Floor Plans – Include floor plans to give readers a complete look at the property’s layout. Floor plans should include dimensions for each room. 
• Pricing Information – The asking price of the property should be prominently displayed. 
• Contact Details – Include a phone number, email address, and any other relevant contact information. 
• Location Map – To help readers orient themselves, you can also include a small map of the area with the property clearly marked. For a little extra oomph, you can also add locations of nearby amenities like grocery stores or popular restaurants. 
• Key Features and Amenities – Include a list of the property’s most attractive features and amenities early on to catch the reader’s attention. 
• Neighborhood Information – Potential buyers will want basic information on the neighborhood, such as the density of buildings, local schools, and proximity to major commercial districts. 
• Testimonials or Reviews – Include testimonials from previous clients you’ve worked with to give your brochure more credibility. 
• Call to Action – A call to action is a phrase that encourages readers to move forward with the buying process, such as “Reach out today” or “Contact us.” Your call to action should be customized to your property and business. 
• Financials – Include finances of the property you are selling or letting, with various calculations of down payments and mortgages and the different return scenarios given different offers made. Put yourself in your prospect’s place and calculate the ROI (return on investment), yield, cashflows, expenses and other important numbers that go into such a large outlay of capital. Help your clients make money and they’ll stay with you for life. Retention is the most important part of a real estate relationship and that comes from positive financial outcomes generated for everyone.